Job Description
The Director of Marketing & Communications for Enrollment will lead the development, execution, and evaluation of marketing and communications efforts to support undergraduate and graduate student recruitment and enrollment at Alfred University. Reporting to the Vice President for Marketing and Communications and collaborating closely with the Enrollment Management and Admissions teams, this position will oversee a multi-channel marketing and communications program, including print, digital, email, web, and social media, to inspire prospective students and drive conversion throughout the enrollment funnel.
This individual is responsible for promoting Alfred’s distinctive programs, colleges, and student experience through storytelling, compelling creative, and audience segmentation strategies.
Salary: $82,003.76-$86,725.45 annually
Responsibilities: - Strategy & Leadership:
- Develop and lead a multi-faceted enrollment marketing strategy aligned with institutional goals and student recruitment targets
- Serve as the liaison between Marketing & Communications and Enrollment Management to ensure coordination, alignment, and transparency
- Provide strategic counsel to the VP and Enrollment leadership on campaign performance, insights, and opportunities
- Content Development & Campaign Execution:
- Direct the development of audience-specific content across platforms (print, web, social, video, and digital advertising)
- Oversee the creation and distribution of email communications using Slate CRM, incorporating personalization and behavioral triggers
- Manage the production and inventory of print collateral, promotional materials, and event assets
- Lead social media strategy and paid campaigns supporting recruitment and yield, in coordination with the social media manager
- Digital Marketing & Web:
- Create and optimize digital marketing efforts, including SEO, SEM, and retargeting, to expand reach and increase inquiry generation
- Maintain and update key recruitment web pages to ensure they are compelling, accessible, and up to date
- Collaborate with the creative and technical teams to ensure web and campaign content is on-brand and engaging
- CRM & Data-Driven Engagement:
- Lead the strategic use of Slate CRM for audience segmentation, content workflows, and event communications
- Monitor engagement analytics across channels; apply insights to optimize future messaging, timing, and platforms
- Partnership & Collaboration :
- Maintain close partnership with enrollment offices, academic departments, and the financial aid office to ensure accurate, student-centered messaging
- Collaborate with creative services team on the development of digital and video content that supports marketing goals
- Supervise freelancers or vendors when needed, and ensure projects align with Alfred University’s brand and accessibility standards
Qualifications-Education & Experience, Knowledge, Skills & Abilities: - Bachelor’s degree in marketing, communications, or a related field
- 4-6+ years of professional experience in marketing, communications, or enrollment management
- Experience with CRM systems (preferably Slate), digital advertising, and social media strategy
- Strong writing and editing skills; ability to craft content for diverse audiences and platforms
- Demonstrated ability to manage multiple projects in a fast-paced, collaborative environment
- Proficiency in digital tools including email marketing platforms, analytics dashboards, and web CMS
- Preferred:
- Advanced degree in a related field
- Higher education marketing experience
- Experience with Adobe Creative Suite, Canva, and video editing tools
- Familiarity with SEO, SEM, and campaign ROI tracking tools
- Understanding of branding and storytelling in a university setting
Physical Demands & Work Environment: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
About Alfred University: Lighting the way for students since 1836
.“We've always been a place for makers, especially those who make the future. Our commitment to independent thinking, creativity, academic rigor and community have made us a unique kind of leader since 1836.” Alfred University (AU) was founded on principles of social justice in 1836 by liberal, independent thinkers who placed high value on education for all citizens. The University has retained and built upon the strong values of its founders, developing as an institution of national and international renown that is responsive to the needs of contemporary society while remaining consistent with the spirit of its origins. Alfred University is the second oldest coeducational college in the United States as well as one of the earliest nineteenth century colleges to have enrolled African American and Native American students. It has a long-standing history of educating socially conscious students who make a difference in their professions and their communities.
Over the course of the twentieth century, Alfred University evolved into a complex institution offering a full range of programs in the liberal arts and sciences, art and design, engineering, business, education, counseling, and school psychology to its nearly 2,000 undergraduate and graduate students that live, learn, and play on a 232-acre campus located in an idyllic, creative valley in Western New York. To learn more, visit alfred.edu.
Alfred University actively subscribes to a policy of equal employment opportunity, and will not discriminate against any employee, student or applicant because of race, age, sex, color, sexual orientation, gender identification or expression, physical or mental disability, religion, ancestry or national origin, marital status, genetic information, military or veteran status, domestic violence victim status, criminal conviction status, political affiliation or any other characteristic protected by applicable law.
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