Job Description
Performance Marketing Manager - Remote
Are you passionate about education and technology? Do you thrive on building impactful campaigns that reach millions? Join our mission-driven team at an early stage of growth and help shape the future of education technology.
Since our launch in 2019, we've empowered over 200 million students worldwide to build confidence in STEM subjects, from algebra to quantum mechanics. With the world's largest STEM video library and over $26M in Series A funding, we are on our way to becoming the #1 ed-tech learning platform.
We're looking for a seasoned Performance Marketing Manager to lead and scale our paid digital marketing efforts. This role is critical in driving efficient user acquisition while enhancing our online presence.
What You'll Do
SEM Campaign Optimization: Manage and optimize SEM campaigns, including budgeting, bid adjustments, creative strategy, and keyword management.
Scaling Digital Channels: Drive growth across paid digital channels while ensuring cost-effective results and maximizing ROI.
A/B Testing & Growth: Design and execute A/B tests to uncover new growth opportunities and refine campaign strategies.
Audience Targeting: Identify target audiences, craft compelling messages, and develop offers to boost the effectiveness of paid campaigns.
Cross-Functional Collaboration: Work closely with product and marketing teams to align campaigns with seasonal trends and promotional schedules.
Organic Social Media Support: Develop creative ideas to enhance engagement on platforms like TikTok, Instagram, Facebook, YouTube, LinkedIn, and others.
CRM Oversight: Support email and push notification campaigns by designing user journeys and executing communications strategies.
What We're Looking For
Experience: 5+ years of hands-on performance marketing experience, including managing large-scale SEM campaigns with 100,000+ keywords.
Data-Driven: Strong analytical skills with a knack for interpreting data to optimize campaign performance.
Collaborative: Self-motivated, team-oriented, and capable of thriving in a dynamic, fast-paced environment.
CRM Knowledge: Experience managing CRM platforms (experience with Iterable is a plus).
B2C Expertise: Background in e-commerce, membership marketing, or direct response marketing.
Why Join Us?
Competitive Compensation: Attractive salary with equity potential.
Comprehensive Benefits: 100% coverage for Medical, Dental, and Vision for you and 50% for dependents.
Remote Work: Fully remote team with flexibility to work from anywhere.
Generous Time Off: Flexible PTO, holiday policies, and paid parental leave for new parents.
401(k) Plan: Plan for your future with our 401(k) offering.
How to Apply
If this sounds like your perfect role, submit your resume and a cover letter explaining why you're the ideal fit. Share examples of impactful campaigns or projects you've led and how they contributed to measurable growth.
We are committed to building a diverse, inclusive, and equitable workplace. We encourage candidates of all backgrounds to apply. If you need accommodations during the application process, please let us know.
Help us empower learners worldwide with innovative technology and join a team dedicated to making education accessible to all.
Employment Type: Full-Time
Salary: $ 60,000.00 146,000.00 Per Year
Job Tags
Full time, Remote work, Worldwide, Flexible hours,